A wide range of sustainable products
In expanding our sustainable product ranges, we focus on products that are of particular importance for us: coffee, textiles made from cotton and viscose, furniture and craft utensils made of wood and cellulose, as well as leather shoes, bags and accessories. We believe that their production should not negatively affect people and the environment.
In 2014 we further expanded our sustainable ranges. We want to completely convert our new permanent online “Tchibo Lieblingsstücke” (Tchibo Favourite Items) product range to sustainable qualities, thereby taking a step closer to our goal of becoming a 100% sustainable business.
Coffee: sustainable range expanded
In 2014, we further increased the share of validated and certified green coffee that we process in our sustainability concept to around 35% compared to 30% in the previous year. In the medium term we want to include all Tchibo coffees in our sustainability concept. This means that they are certified according to the criteria of the Rainforest Alliance, Fairtrade, UTZ Certified or the EU Bio label organisations, or are validated according to the baseline standards of the 4C Association. We already converted the entire Privat Kaffee range to 100% certified sustainable varieties in 2010. In our Coffee Bars we have exclusively served coffees and specialty coffees made from certified coffee grades since 2009. We also only use certified coffee grades for our Cafissimo coffee capsules. We are gradually developing the Cafissimo capsules so they can be recycled – e.g. in Germany’s ‘Duales System’ (Coffee value chain/ Packaging and waste)
Textiles: World's third largest supplier of organic cotton
Whether it is used in T-shirts or bed linen, cotton is one of the most important raw materials we process in our product range. We are continuously increasing the proportion of textiles made with cotton from validated or certified sustainable sources. In 2011 the share of textiles we offered that were manufactured from sustainably grown cotton was 20%; in 2015 it was more than 85%, well above our target of 75%. The cotton meets the requirements of the Textile Exchange organisation (organic cotton), the Cotton Made in Africa (CmiA) initiative, and the Better Cotton Initiative (BCI).
Since 2008, we have regularly offered textiles made from certified organic cotton: Tchibo is currently the third largest supplier of organic cotton worldwide, according to the 2015 “Organic Cotton Market Report” published by the non-profit organisation Textile Exchange. In 2014, we purchased nearly 6,000 tons of organic cotton for our textile products. Like the year before, our bedding collection in 2014 was produced with certified organic cotton that meets Textile Exchange’s Organic Cotton Standard (OCS). In 2014, we were certified to the demanding Global Organic Textile Standard (GOTS) – another important step in our cotton strategy. Tchibo is the first GOTS-certified retailer in Germany. In 2015, we will offer the first GOTS-certified textiles.
We are also offering more and more sustainable qualities in our textiles made from viscose. To this end, we are intensifying our collaboration with the supplier Lenzing AG: it sources its cellulose – the raw material for producing viscose – from sustainable forestry. In the sales year 2014, 45% of the cellulose fibres used in our viscose products came from responsible sources, and we managed to increase the ratio in the textiles we offered in 2015 to around 60% (Consumer goods value chain).
Products made of wood and paper: 100% from sustainable sources
From garden furniture to craft supplies, many Tchibo products are made of wood or pulp. To preserve forests for future generations we take care to ensure that the raw materials wood and pulp used for our products are from well-managed forests. We exclude any timber from illegal logging and other undesirable sources from our portfolio. In the sales years 2014 and 2015, 100% of the wood and paper products we produced came from sustainably managed sources. Of these, around 30% are FSC-certified (Forest Stewardship Council) and almost 70% comply with the FTS standard (Forest Tracing System), which we developed in collaboration with WWF (Consumer goods value chain).
Leather products: chrome-free tanning only from 2016
We are also increasingly striving for sustainable production in our leather products such as shoes, handbags and accessories. From the sales year 2016, we will have them produced using only chrome-free tanned leather. In 2014 around 95% of our leather products were already tanned without the use of chrome (Sustainable products and resources).
Renewable energy: “Kindergiewende“ campaign
Since 2010, we have offered our customers green electricity sourced from 100% hydropower, as well as climate-friendly gas certified according to the WWW Gold Standard. Tchibo green electricity is certified with the TÜV seal and the ok-power label. Compliance with the underlying standards is reviewed annually. In April 2014, Tchibo launched the “Kindergiewende” green energy campaign together with the S.O.F. Save Our Future environmental foundation. For each new energy customer we donate €10 to S.O.F.’s “Kita 21” education initiative, which supports children’s daycare centres in building environmental and energy awareness.
The following graphic illustrates our progress in developing our sustainable product lines since 2006:
|Milestones - expanding sustainable product ranges|
|First sustainable coffee products in the Coffee Service department: Vista coffee with Fairtrade certification and Organic label, Vista chocolate with Fairtrade certificate|
|Extensive range of coffees with Rainforest Alliance and Fairtrade certification and organic label; all “Privat Kaffee” and “Frische Ernte” varieties with Rainforest Alliance certification; “BioGenuss” is the first coffee product for consumers certified with the organic label; Fairtrade Espresso added to Tchibo shop range|
|Cotton products made with Cotton made in Africa and Textile Exchange cotton first offered|
|Only sustainably produced coffee qualities sold in Coffee Bars; beans for espresso-based specialities Fairtrade-certified; filter coffee Rainforest Alliance-certified|
|First offer of ok power-certified green electricity from 100% hydropower|
|All “Privat Kaffee” varieties made from 100% sustainable qualities|
|Climate-friendly gas first offered to customers|
|Sale of energy concept houses|
|All Cafissimo coffees completely switched to certified sustainable grades|
|Fairtrade-certified Barista Espresso and Caffè Crema added to sustainable coffee range|
|First bedding collection made from 100% sustainable cotton|
|First crafts range made from 100% FSC®-certified paper|
|First garden furniture range made from 100% FSC®-certified wood|
|100% of “Mein Privat Kaffee” Rainforest Alliance or UTZ certified|
|Sustainable coffee range expanded to include Rainforest Alliance-certified “Winterkaffee”|
|Introduction of a Cafissimo-branded range of sustainable teas with Rainforest Alliance, UTZ or organic label certification|
|100% sustainable cotton underwear collection|