Mobility: Low CO2 emissions through long-term fleet strategy
We maintain close personal contact with our business partners, suppliers, customers and colleagues. So although we use innovative means of communications, business travel is indispensable. However, it does give rise to CO₂ emissions. Our long-term fleet strategy serves to gradually minimise these CO₂ emissions by progressively switching our fleet to fuel-efficient and electric vehicles. In 2014, we received the German Environmental Aid (DU) “Green Card for Credible Eco-consciousness” for this – for the third consecutive time.
As part of our company-wide fleet strategy, we have set CO₂ emission limits for newly purchased vehicles. They take their cue from the maximum values the EU prescribes for new cars. By 2020, we will gradually reduce the average CO₂ emissions of our company cars to 95 g CO₂/km in accordance with EU requirements. Our fleet strategy’s requirements apply to Tchibo in Germany as well as to our national subsidiaries. To meet these requirements, we take the following actions:
- For vehicles with combustion engines, we buy the most energy- and resource-efficient models of a given series.
- If the usage requirements for the vehicle permit, we buy hybrid and electric vehicles.
We give our executives incentives to use more eco-friendly models.
The incentive system for our executives is based on graded subsidies for leased vehicles for both business and private use. Specifically, in 2014 the following gradation applied: the most fuel-efficient models with values below 110 g CO₂/km and electric vehicles receive the highest subsidy; for models with values between 110 to 125 or 125-140 g CO₂/km it is reduced in two steps. We also offer bigger, family-friendly vehicles for employees with three or more children. For these vehicles slightly increased CO₂ limits apply as an exemption to the rules.
Green Card for our climate-friendly company car fleet
We have succeeded in continuously reducing our emissions over several years with our fleet strategy. In 2014 the average CO₂ emissions of our company car fleet were further reduced from 120 g CO2/km in the previous year to 119 g CO₂/km. We calculated these values based on the manufacturers’ information. This puts us well below the EU climate target of 130 g CO₂/km for new cars manufactured in 2014, which we adopted as the upper limit for our fleet strategy.
Our success in reducing mobility-related CO₂ emissions has been lauded by the experts. In 2014 the German Environmental Aid Association (DU) surveyed 166 publicly listed companies and SMEs on their fleet-related CO₂ emissions. The results showed that Tchibo and four other surveyed companies did the best job meeting the requirements of a low-emissions fleet strategy. As a result, we received the DU “Green Card for credible environmental awareness” for the third consecutive year. In addition to fleet-wide emissions, those of the senior management’s vehicles were also considered, along with each company’s strategy for reducing emissions.
Electric vehicles: green electricity in urban transport
Our senior management models our commitment. For the fourth year in a row, Tchibo CEO Dr Markus Conrad has used an electric vehicle as his company car. Several other electric vehicles were also used during the reporting period. In 2014 the mailroom in Hamburg began a limited twelve-month trial period with a VW E-Caddy. In early 2015 it was extended through the following September. Staff at Head Office can use five electric cars that are part of our fleet. The warehouse and the roasting plants each operate an electric Mercedes A-Class. In addition to public charging stations, users have access to three charging stations powered with green electricity at the Tchibo Head Office.
Support for individual mobility solutions
We support cycling as another healthy, CO₂-free/zero-emissions alternative. We have installed 50 new parking spaces, enabling our staff and guests to lock their bikes in the head office grounds. To ensure the bikes can be ridden safely, in May 2014 we set up a mobile bicycle repair workshop at our Hamburg headquarters. Demand was so great that we had to draw lots for who would receive inspection and repair appointments on that day.
In addition to offers for cyclists, we offer our employees other eco-friendly mobility solutions. For instance, we assume half the cost of the ProfiCard, a Hamburger Hochbahn AG subsidised travel card for local commuters. We pay in full for the BahnCard (rail card) of frequent business travellers within Germany. In addition, we teamed up with the car-sharing provider car2go to organise two events for the free registration of our employees at various locations.