Commitment without borders
The alignment of our business activities to economic, environmental and social principles is not limited to Germany. On the way towards a 100% sustainable business, in 2009 we began to gradually involve our international business units in our sustainability management. They contribute significantly to making our business activities sustainable worldwide.
Tchibo is represented by sales companies in Switzerland and Austria as well as in Eastern Europe: Czech Republic, Hungary, Poland, Romania, Russia, Slovakia and Turkey. In addition, we run one purchasing office each in Hong Kong and Bangladesh, which assist us in procuring consumer goods and implementing our activities in the value chain (Consumer Goods/Strategy & Control).
Closely interlinked: global and national sustainability efforts
At our international sites, we pursue the same sustainability goals that apply to Tchibo in Germany. In particular, this includes the long-term conversion of our product ranges to sustainable qualities in our Coffee and Consumer Goods lines of business. The supply chain management necessary for this is centrally defined for the whole company. Ensuring environmental and social standards in the manufacture of our products and other global processes is also a centrally managed task. The international business units define complementary individual targets in their national Corporate Responsibility programmes – here the focus is on site-related measures, for example in the field of environmental protection, employee motivation, and customer communications.
The sustainability programmes are updated annually and approved by Tchibo headquarters and the national general managers.
Valuable trading of experiences in the in-house network of experts
At each international business unit, an appointed CR manager coordinates the regional activities with the local management, while also working closely with the Hamburg headquarters. The measures in the respective national programmes differ in the scope and depth of their implementation, as they reflect the level of awareness in the respective country– both at the business units as well as on the customer side.
In order to support the individual companies, Tchibo has initiated a comprehensive network for the CR managers at the various business units. Twice a year, they come to the Hamburg headquarters to compare content and strategies and share their experiences under the lead management of the Corporate Responsibility (CR) department. The last meeting was held in February 2015. The CR managers use this exchange between partners to learn from each other and continually expand their knowledge.
Promoting social development in the regions
Our international business units not only practice an exchange amongst each other, but also participate in the public discourse on sustainability in their respective countries. In particular, they work with non-governmental and multi-stakeholder initiatives to develop sustainable solutions to economic, social or environmental issues across various industries.
Simultaneously, the international business units help to build public awareness for responsible consumption. They systematically inform people about our sustainable ranges in promotional materials and at the point of sale (POS), and transparently communicate our commitment through their own company websites and social media platforms.
At a glance: our international sales companies
The graph below gives an overview of the sales markets we’ve already integrated into our sustainability management:
of Tchibo GmbH
*Sales markets included in the sustainability management