Corporate culture as a success factor
We want employees who continually take the initiative and assume responsibility. In return we offer them an appreciative corporate culture in which we jointly learn from our mistakes and reward initiative.
At Tchibo we foster a culture of open and constructive communication and team spirit, promote personal dialogue and create opportunities for participation across all hierarchical levels. We thereby enable our employees to fully support the success of our brand.
Value-oriented action anchored in the Tchibo DNA
“Passionate employees sustain the company” it is stated in our Tchibo DNA. Published in 2011, the Tchibo DNA describes the success factors for the Tchibo brand. Our corporate culture plays an important role. Open and honest treatment of each other is just as important to us as collaboration characterised by clear rules of conduct, guided by high values.
The Tchibo DNA is complemented by our Code of Conduct, which defines the values and mandatory behaviour for the company as a whole and for each individual employee. It formulates our understanding of fairness and ethical business conduct as well as our aspiration to comply with laws and data protection rules, and take responsibility for people and the environment. This also includes a culture of diversity where discrimination has no place. Regardless of age, gender, race, sexual orientation, religious beliefs, physical constitution, or any other personal characteristics, at Tchibo all employees have the same opportunities, because each and every one contributes to the success of the company with their individuality. All employees receive regular training about the Code of Conduct from the time they start their job. And of course our measures fulfil the requirements of the General Equal Treatment Act (AGG), also known as the Anti-Discrimination Act.
Dialogue on an equal footing
Tchibo’s corporate culture as a Hamburg-based family-owned business has traditionally been characterised by open dialogue between equal partners. Although we now operate globally, we want to retain this strength, which is why we deliberately promote exchange across all divisions, departments and hierarchical levels of the company. Wherever possible, we involve employees in the company's development. It is becoming more and more important that communication takes place not only top-down, i.e. from supervisors to their staff, but as a network between colleagues with equal rights. That is why we support the dialogue with modern communication tools on the Tchibo intranet. For example, the ‘Abgeschaut bei’ (Roughly: Here’s how they do it) section on the intranet shows what works well in the departments and how other units can learn from it. At our Hamburg roasting plant and at the logistics centres in Gallin and Neumarkt, where employees have no or only limited access to the intranet, we promote exchange in workshops and at regular roundtable discussions. In addition, all employees in Neumarkt receive a weekly newsletter.