At Tchibo, we support our employees in reconciling their personal and professional goals because we know the value of family and a fulfilling personal life. For example, we have explicitly anchored a healthy work-life balance as an aspiration in our DNA for years.
Our offers range from flexible working hours and a concept for staying in touch with employees on parental leave, to care services for children and counselling on the subject of care for other dependents. We have systematically geared them to the individual needs and the requirements of our employees at different stages of their lives and consider the entire spectrum of possible life plans. Given the rising average age of our workforce, we will address the specific needs of the 50+ generation even more in future. With these offerings we aim to increase Tchibo’s attractiveness as an employer and strengthen employee loyalty – important prerequisites in readying Tchibo for the challenges of demographic change.
Certified family friendliness
In August 2010, Tchibo became the first retail company in Germany to be certified as a ‘family-conscious employer’ by berufundfamilie GmbH – an initiative by the Hertie Foundation. In 2013 we were re-certified through 2016. This entails further binding target agreements whose achievement is reviewed annually by an independent auditor. The following focuses were specified
- Working hours, organisation and place
- Leadership skills and personnel development
- Services for families
Information and communication
|Main area of focus||Results|
|Working hours, organisation and place||Performance beats presence culture|
In designing its work processes, Tchibo relies on the individual responsibility of its employees. A continuous presence in the workplace is less important to us than an employee’s actual performance. That is why, besides staff employed on the basis of collective wage agreements, executives can also work part-time. In addition, many employees can do some of their work from home. Information on the ‘home office’ and the company agreement to this effect are available to every employee on the Tchibo intranet. Tchibo also has job-sharing models. Anyone who wants a sabbatical can apply for one.
Leadership skills and personnel development
|Supportive management wanted|
In 2014, we added a section on ‘flexible working’ to our management manual and expanded the range of seminars accordingly. As part of the ‘Healthy Leadership’ programme offered by our Leadership School, from 2015 we offer various seminars for the professional management of flexible forms of working. We also systematically support our executives in the responsible handling of expectant mothers and fathers.
|Services for families|
Systematic support for a healthy work-life balance
Easier return to work after parental leave
Support for childcare
Caring for relatives
|Information and communication||Increasing the visibility of our offers|
Another focus in connection with the “berufundfamilie” audit is to step up our information and communication. In 2014, we presented the pme Familienservice GmbH offers to employees in a flyer that was distributed to all sites. We provide extensive coverage of the topic of work and life on the intranet. To ensure that we can also inform our colleagues at the Tchibo shops and in production, we develop special formats for the workforce outside the Hamburg headquarters, in which we also involve the district manager and the works council. ‘Career & personal life’, for example, is often on the agenda at meetings for field sales staff and at partial company meetings.
Being a father and manager
Under the heading: ‘Väter vor!’ (Fathers ahead) on 14 April 2015 Tchibo invited Volker Baisch, founder of the fathers network ‘Väter e.V.’ to a dialogue event. Participants had the chance to reflect on their role as fathers and managers, to discover the similarities and differences, and recognise the respective qualities. It was also discussed what leadership skills are wanted so that men can balance work and family better in future.
In November 2015 we will offer another workshop for fathers. The focus will be on time management solutions that help fathers maintain a balance between their work, family and personal needs.
Education award for Tchibo collaborative day nursery
The quality of care for our employees’ children is important to us, so we were all the more pleased that our partners, Kita City Nord, won the €10,000 Hamburg Education Award in 2014. The award sponsored by the Hamburger Abendblatt and Hamburger Sparkasse is presented to honour innovative educational projects in schools and day-care centres. Kita City Nord was founded in 2006 and has 100 places for companies based in the City Nord district. Tchibo employees currently have 33 places available at this facility for children aged between 8 weeks and when they start school.