We use relevant indicators to contin­ually measure our perfor­mance and achieve­ments on the way towards a 100% sustainable business. They demon­strate our progress, but also highlight necessary improve­ments and thus form the basis for managing our sustain­ability activ­ities on the way towards becoming a 100% sustainable business.

As in previous years, in 2014 we report on major devel­op­ments in our value chains and action areas, in a trans­parent, factual way and based on key perfor­mance indicators (KPIs) and other salient figures. We use KPIs serve as instru­ments in managing and evolving our major sustain­ability activ­ities and to focus our reporting more on topics that are material for Tchibo as a company.

The figures for 2012 to 2014 each apply to the calendar year and relate to business activ­ities of Tchibo GmbH, its subsidiaries and sites in Germany that are relevant in connection with sustain­ability. Our inter­na­tional business units are recorded if they use centrally managed processes. In addition to the key figures for the Coffee and Consumer Goods sectors, data on transport-related CO2 emissions is also included. No prior-year figures are shown for selected indicators in the Consumer Goods value chain that were thoroughly revised or surveyed for the first time in 2014.

The purchasing and production figures refer to purchased or produced quantities for the following year in the year under review. Other, differing, areas of appli­cation are noted accord­ingly. All of the figures have been separately rounded, which may lead to slight varia­tions in the totals.

In 2014, we changed the method­ology for calcu­lating CO2 emissions in the supply chain and at our sites, to adapt these indicators to the latest accounting standards and ensure the validity of the data. As part of this, the previous year’s figures were also retro­spec­tively recal­cu­lated. [G4-22]

Figures for the calendar year 2014 that were audited by an independent auditing firm have been marked with a certi­fi­cation mark (). Figures that had already undergone such auditing in previous years are separately marked ().

Sustainable corporate gover­nance Unit201220132014 


Revenue of Tchibo GmbH

Total€ billion3.63.53.4

Supply chain: Coffee   Unit201220132014 

Sustainable Coffee

Proportion of raw coffee included in the Tchibo Sustain­ability concept as a percentage of the total raw coffee delivered for production at Tchibo roasting facil­ities and external roasting facil­ities during the reporting period

Total%27.3 30.434.3

Tchibo Joint Forces!® projects

Number of projects carried out as part of Tchibo Joint Forces!®


Supply chain: Consumer goods Unit201220132014   
Portfolio of producers1 and Strategic approach


Number of producers who produced consumer goods in the main sales year

TotalNumber810 808780

SCoC signa­tories

Proportion of producers who have signed the social and environment Code of Conduct (SCoC)

Total%100 100100

Direct-to-customer business

Proportion of directly purchased projects based on all purchasing projects


WE producers

Number of producers who have partic­i­pated in the “WE” quali­fi­cation programme (Worldwide Enhancement of Social Quality) since 2007


WE producers in the ASF

Number of WE producers who produced for Tchibo in the year covered by the main annual sales figures (ASF)

TotalNumber162 221230

WE products

Proportion of purchasing projects realised by WE producers

Total%45 58.360.7

WE purchasing volumes

Proportion of purchasing volume that was produced by WE producers


WE purchasing volumes in risk countries2

Proportion of purchasing volumes from risk countries, produced by WE producers

Total%  73.8

Core suppliers

Number of suppliers with framework contracts, known as ‘core suppliers’ A core supplier can have goods produced for Tchibo at more than one producer/production site

TotalNumber20 4142

Core suppliers (proportion)

Proportion of core suppliers based on purchasing projects

Total%19.3 28.231.4
List of countries

Production countries

Proportion of purchasing projects per production country

China%66.6 6561.9
Germany%7.1 7.7 7.7
Turkey%4.8 4.9 6.4
Bangladesh%3.7 3.8 4.2
Vietnam%3.3 2.2 2.5
Other3%14.5 16.4 17.3

WE coverage by country

Proportion of purchasing projects by WE producers compared to total purchasing projects per production country

· Ethiopia%100100100
· China%58.5 68.571.3
· Bangladesh%90.4 98.1100
· Cambodia%-51.970.3
· Laos%92.3 91.395.2
· India%37.8 25.967.3
· Turkey%-86.588.3
· Vietnam%-87.372.9
Social and environment audits: monitoring

Social and environment audits by type of audit

Number of internal and external social and environ­mental audits performed, broken down by type of audit 4


· Internal social and environment auditsNumber--439
· External social and environment auditsNumber78 113147

Social and environment audits by country

For 2012 and 2013: number of internal and external social and environ­mental audits performed per production country

For 2014: number of internal and external social and environ­mental audits performed per production country

TotalNumber78 113586
· BangladeshNumber5 717
· ChinaNumber35 54407
· IndiaNumber9 2167
· ThailandNumber3 27
· TurkeyNumber3 1316
· VietnamNumber15 621
· Other5Number8 1051

Social and environment audits by results

Breakdown of internal and external social and environ­mental audits by audit process status as of 31 Dec 20146

Social audit results
Countries where no audit is required%--15.5
WE (no audit)%--29.5
Not Suitable%--5.4
Not audited%--4.1
Environ­mental audit results 7
Countries where no audit is required%--15.5
WE (no audit)%--29.5
Not suitable%--0.9
Not audited%-- 41.9
Sustainable resources and products8

Respon­sibly produced cotton

Proportion of textiles purchased that are made of/with “Organic Cotton”, “Cotton made in Africa” or of/with cotton from the “Better Cotton Initiative”



Sustainable viscose

Proportion of textiles produced with man-made cellulose fibres (viscose), which were obtained in cooper­ation with Lenzing AG to environ­men­tally friendly standards


Sustainable wood and paper

Proportion of products purchased with a wood/pulp component (excluding textiles) that are certified according to the criteria of the Forest Stewardship Council (FSC®)


Chrome-free tanned leather

Proportion of products manufac­tured from chrome-free tanned leather


Logistics (Supply Chain)
Transport-related CO2e emissions
CO2 emissions resulting from Tchibo product transport in relation to ton-kolometres

Transport-related CO2e emissions (absolute)

CO2 emissions resulting from Tchibo product transport (not adjusted for quantity)10

· Seagoing vesselst52,17034,428 33,265
· Truckst15,34319,570 20,384
· Railt1,2346,697 4,274
· Airt1,0801,171 1,840
· Inland waterwayst958874

Relative reduction of transport-related CO2e emissions

Decrease in transport-related CO2e emissions compared to the base year 2006

Average CO2e emissions in g/tkm%-17.3-30.9-31.5
Absolute CO2e emissions in t%-45.6-51.8-51.7

Transport-related CO2e emissionsby mode of transport

Proportion of modes of transport used totransport-related CO2e emissions

· Seagoing vessels%74.655.655.6
· Trucks%21.931.634.1
· Rail%1.810.87.1
· Air%
· Inland waterways%
Sites and Tchibo Shops

Energy consumption at sites

Energy consumption of the Tchibo head office in Hamburg, the warehouse sites in Neumarkt and Gallin and the roasting facil­ities in Berlin and Hamburg


By type of energy


· ElectricityMWh59.98959.68155.616
· GasMWh59,98959,68155,616
· District heatingMWh56,83757,99156,338
· District coolingMWh5,0184,6993,997
By location
· Admin­is­tration (offices)MWh11,44311,41910,866
· Tchibo ShopsMWh24,36823,29220,82511
· Roasting facil­itiesMWh74,8631275,53373,82913
· WarehousesMWh12,18713,23411,72614

CO2 emissions from energy consumption at sites15

CO2 emissions resulting from energy consumption at our sites16

· Electricityt35,03434,85431,646
· Gast14,20914,49814,085
· District heatingt1,4951,4001,191
· District coolingt303330386

Electricity obtained from renewable energy sources

Proportion of electricity obtained from renewable energy sources

· Admin­is­tration (offices)%100100100
· Tchibo Shops%100100100
· Roasting facil­ities%100100100
· Warehouses%100100100

Distance covered for business travel

Total distances travelled on business trips by Tchibo employees

· Car (company cars)km22,411,68821,064,21315,474,00417
· Airkm12,032,33513,622,05413,971,862
· Railkm2,718,5652,737,8763,155,566
· Car (rental cars)km379,806411,697398,453

CO2 emissions related to business travel

CO2 emissions related to business travel by Tchibo employees18

· Car (company cars)t3,6093,4552,47019
· Airt1,3751,5451,22820
· Railt11110121108
· Car (rental cars)t505051

Fuel consumption of the Tchibo fleet and associated CO2 emissions

CO2 emissions related to fuel consumption of the Tchibo car fleet

CO2 emissionst3,6093,4552,470
CO2 emissions (average)g/km124120119
Fuel consumption1,000 l1,3801,320944

Paper consumption at Tchibo offices and shops

Quantity of paper used at Tchibo offices, shops (office paper, decoration and printed materials) and depots (mail-order magazine and decoration

Conven­tional papert1,920,43938,59434,503
Percentage breakdown
Conven­tional Paper%114.333.4
Recycled and FSC® paper%8995.766.624
Packaging and Waste

Packaging materials brought into circu­lation

Volume of packaging materials brought into circu­lation by Tchibo

· Paper/cardboardt14,15914,98515,471
· Plastict2,3472,4032,356
· Composite packagingt2,3542,3342,172
· Glasst368489434
· Aluminiumt676
· Tint211217
· Otherst24117

Waste at Tchibo sites

Waste at Tchibo offices, production sites and warehouses

· Paper, cardboardt8,1207,752.489,880.59
· Municipal wastet1,3181,015.78975.66
· Waste from the production and processing of foodt1,529.11,384.181,455.3
· Mixed foilt217.18208.22233.4
· Plastic wastet96.997.92165.62
· Bulky wastet38.509.63
· Woodt181.511296.31
· Glasst2.7001.5
· Used appli­ancest5.507
· Hazardous waste (as defined in the Waste Catalogue Ordinance)t3.103.773.5
· Waste from construction and demolitiont2.2019.91250

Waste at warehouse locations operated by service providers

Waste at warehouse locations operated by service providers that Tchibo collab­o­rates with

· Paper, cardboardt8,2767,703.274,740.78
· Municipal wastet1,097.6780.52570.12
· Waste from the production and processing of foodt2.91.562.5
· Mixed foilt227.20240.26167.3
· Plastic wastet3.481.492.35
· Bulky wastet09.5463.35
· Woodt13296.6998.76
· Glasst000
· Ceramicst19.600
· Used appli­ancest000
· Hazardous waste (as defined in the Waste Catalogue Ordinance)t000
· Waste from construction and demolitiont000

Waste by type and disposal method

Total quantity of waste broken down into hazardous and non-hazardous waste and by disposal method

Hazardous wastet3.103.773.5
Non-hazardous Wastet21,253.8619,423.9612,818.01
· Compostedt1,1871.1651,538.16
· Recycledt18,826.8617,092.9610,254.41
· Incin­eratedt1,1021,0497698
· Landfillt138117256.36

Water consumption

Annual water consumption at admin­is­trative sites (offices) in Hamburg and at warehouses

· Admin­is­tration (offices)m323,89424,26226,40026
· Warehousesm39,0699,78010,87927

Employees Unit201220132014   
Personnel structure


The figures given apply to both full-time and part-time employees, excluding trainees, employees no longer covered by the continued pay period, and employees on maternity or parental leave

· WomenNumber6,9427,2126,738
· MenNumber1,6081,6391,526

Trainees and Appren­tices

Number of appren­tices and trainees by gender

· WomenNumber9810093
· MenNumber606358
· WomenNumber8106
· MenNumber412

Employees by field of activity

Number of employees by field of activity and gender


Tchibo shopsNumber5,4605,6075,271
· WomenNumber5,3545,4865,157
· MenNumber106121114
Back officeNumber2,4772,6262,498
· WomenNumber1,4691,5931,466
· MenNumber1,0081,0331,032
· WomenNumber9911394
· MenNumber319306214
Roasting facil­itiesNumber195199187
· WomenNumber202021
· MenNumber175179166

Employees by type of employment

Proportion of employees with a full-time or part-time contract, by gender

· Women%96.496.396.5
· Men%
· Women%52.15351.8
· Men%47.94748.2

Employees by employment contract

Proportion of employees with a temporary or open-ended employment contract, by gender

· Women%807980
· Men%202120
· Women%899191
· Men%1199

Distri­bution of salary levels (as defined in the Hay Group method)

Salary levels as defined in the Hay Group method, by gender

Salary levels 1-7%56.454.550.5
· Women%57.358.658.7
· Men%42.741.441.3
Salary levels 8-9%32.734.638.6
· Women%50.151.952.9
· Men%49.948.147.1
Salary levels 10-12%
· Women%31.533.536
· Men%68.566.564
Higher salary levels%1.11.11
· Women%811.117.4
· Men%9288.982.6

Age structure

Age structure in the total workforce broken down into three age groups (<30 years, 30-50 years, > 50 years) by gender

< 30 years%16.91816.7
· Women%80.682.280.9
· Men%19.417.819.1
30-50 years%55.654.554
· Women%80.680.480.6
· Men%19.419.619.4
>50 years%27.527.629.3
· Women%82.883.183.6
· Men%17.216.916.4


Proportion of German nationals, EU citizens and non-EU citizens

German nationals%95.193.993.4
EU citizens%
Non-EU citizens%2.633.3

Employees with disabil­ities

Proportion of employees with a disability in the total workforce, broken down by business unit

Tchibo GmbH%
Tchibo Manufac­turing%
Average share%4.955.2
New hires and depar­tures

New hires

New hires (not including appren­tices and trainees) by age group, gender and field of activity

· WomenNumber1,3391,4391,041
· MenNumber203208175
By age group and gender
< 30 yearsNumber636691533
· WomenNumber547598463
· MenNumber899370
30-50 yearsNumber779838587
· WomenNumber672735494
· MenNumber10710393
> 50 yearsNumber12711796
· WomenNumber12010684
· MenNumber71112
By field of activity and gender
Tchibo shopsNumber1,2621,315984
· WomenNumber1,1961,235925
· MenNumber668059
Back officeNumber242282204
· WomenNumber130180106
· MenNumber11210298
· WomenNumber11249
· MenNumber201917
Roasting facil­itiesNumber772
· WomenNumber201
· MenNumber571

Appren­tices and trainees hired

Number of appren­tices and trainees by gender

· WomenNumber251223
· MenNumber271120
· WomenNumber494
· MenNumber212

Staff turnover

Depar­tures of employees in relation to the average number of staff broken down by field of activity and gender

· Women%12.39.310.1
· Men%
By field of activity and gender
Tchibo shops%14.711.112
· Women%14.310.711.6
· Men%40.232.732.5
Back office%
· Women%
· Men%
· Women%12.868.5
· Men%
Roasting facil­ities%1.523
· Women%000
· Men%

Reasons for departure

Reasons for departure by kind and gender

Notice by employee%68.366.174
· Women%88.986.789.7
· Men%11.113.310.3
Amicable departure%24.627.420.1
· Women%8683.384.3
· Men%1416.715.7
Job-related incapacity%1.811.4
· Women%89.5100100
· Men%10.500
· Women%71.457.166.7
· Men%28.642.933.3
Notice without reason%
· Women%77.657.965.6
· Men%22.442.134.4
Talent management

Education and training

Investment in education and training in the admin­is­tration (offices) and Tchibo shop depart­ments in Germany


Completed appren­tice­ships

Number of appren­tices and trainees who completed their education or trainee programme, broken down by field of activity and gender

· Tchibo shopsNumber462132
· Back officeNumber191922
· SalesNumber000
· Roasting facil­itiesNumber445
· WomenNumber603236
· MenNumber91223
Work-life balance

Employees on parental leave

Number of employees on full parental leave (i.e. without simul­ta­neous part-time employment)

· Tchibo shopsNumber80-9482
· Back officeNumber606150
· SalesNumber435
· Roasting facil­itiesNumber001

Re-integration within 3 months after parental leave29

Percentage of employees who were still employed at Tchibo three months after the end of a parental leave lasting a minimum of three months'

· Tchibo shops%717073
· Back office%787570
· Sales%03380
· Roasting facil­ities%00100
Occupa­tional Health Management

Workplace accidents per 1,000 employees

Cumulative rate of workplace accidents per 1,000 employees at our production and storage facil­ities, Tchibo shops and offices, not including minor accidents


Absent days

Number of days of sick leave in relation to the average number of employees

· WomenNumber11.612.112.6
· MenNumber7.88.17.7
By field of activity and gender
Tchibo shopsNumber12.41313.5
· WomenNumber12.41313.5
· MenNumber12.112.310.4
Back officeNumber8.48.88.6
· WomenNumber9.29.59.6
· MenNumber7.37.67.1
· WomenNumber7.196.8
· MenNumber6.25.75.6
Roasting facil­itiesNumber11.512.812.7
· WomenNumber10.114.917.8
· MenNumber11.712.512

Absence rate

Proportion of paid sick hours in relation to the total number of target working hours, over 12 months

· Women%
· Men%
By field of activity and gender
Tchibo shops%4.855.2
· Women%4.855.2
· Men%4.554.5
Back office%
· Women%
· Men%
· Women%
· Men%
Roasting facil­ities%
· Women%
· Men%4.85.15

Work-related deaths

Number of work-related deaths in the total workforce and at independent contractors


  1. Producers for the permanent “Lieblingsstücke/Favourites” range added to the Shop in 2014 are not included

  2. During the reporting period we looked at all the producer countries (see also below under "other") in addition to the EU countries, Israel, Japan, Switzerland, South Korea and the US as risk countries. Based on a risk analysis shall each repre­sents an exception, because other effective mecha­nisms for compliance with social and environ­mental standards exist there, such as a functioning legal system, press freedom and stronger monitoring by state author­ities

  3. 40 countries: AL, AT, BA, BE, BG, CH, CZ, DK, EG, ES, ET, FR, GB, GR, HU, ID, IL, IN, IT, KH, KR, LA, LB, LK, LT, LV, MD, MY, NL, PK, PL, PT, RO, SE, SI, TH, TN, TW, US, XS.

  4. From 2014, unlike in previous years, internal social and environ­mental audits will also be listed in addition to the external ones.

  5. Other 2012: Cambodia, Indonesia, Sri Lanka, Pakistan, Malaysia. Other 2013: Egypt, Cambodia, Sri Lanka, Pakistan, Taiwan. Other 2014: Egypt, Dominican Republic, Hong Kong, Indonesia, Cambodia, Laos, Lebanon, Malaysia, Myanmar, Pakistan, Sri Lanka, Taiwan, Ukraine, Cyprus.

  6. In 2014, we funda­men­tally revised the social and environ­mental monitoring process and at the same time conducted a risk analysis of Tchibo producer countries. Producers from European Union countries, Israel, Japan, South Korea, Switzerland and USA are not checked through audits, because other effective mecha­nisms for compliance with social and environ­mental standards exist there, such as a functioning legal system, press freedom and stronger monitoring by state author­ities. Compliance with the social and environ­mental standards at WE producers is contin­u­ously monitored as part of the WE programme; therefore no audits are performed at WE producers.
  7. Since 01/01/2014, each new audit also inspects environ­mental aspects. All unaudited producers are gradually being integrated.

  8. The main sales year (HVK) was used as the basis for indicators in the Resources and products section

  9. Ton-kilometres are a common unit of measurement for repre­senting freight transport capacity. They are calcu­lated from the weight of the goods trans­ported in tons multi­plied by the distance travelled in kilometres.

  10. The calcu­lation was performed for the first time in 2014 and retroac­tively for the values ​​of 2013 in accor­dance with DIN EN 16258. CO2 equiv­a­lents (CO2e) take other green­house gases like methane and nitrogen into account in addition to carbon dioxide.

  11. The fall in energy consumption is due mainly to the lower number of Tchibo shops.

  12. Unlike in the Sustain­ability Report 2013, gas consumption at the Berlin site was included in the total value.

  13. The specific energy consumption (per ton of roasted coffee) was reduced by 2.3% compared to 2013 through technical and organ­i­sa­tional measures as part of the energy management system.

  14. The fall in energy consumption was mainly due to the milder winter.

  15. Compared to the previous year’s publi­cation, the values ​​for 2012 and 2013 list gas, district heating and district cooling emissions in addition to CO2 emissions from electricity consumption.

  16. Compared to the Sustain­ability Report 2013, the basis for calcu­lating CO2 emissions from electricity consumption was changed due to an update of the relevant emission factor. The updated CO2 emission factors set out in "Devel­opment of specific carbon dioxide emissions of the German power mix in the years 1990 to 2014", UBA 09/2015 were used for this report. The update of the emission factors also results in a change in emissions for the years 2012 and 2013. The basis for calcu­lating gas, district heating and district cooling are the CO2 equiv­alent emission factor according to GEMIS 2015, also taking into account the entire life cycle. Trans­ports and material input, excluding disposal.

  17. The decrease in distance covered is the result of an organ­i­sa­tional change

  18. Calcu­lated on the basis of emission factors of the Öko-Institut (Gemis 4.6) or according to service provider speci­fi­cation.

  19. The fall in CO2 emissions despite increasing distances is due to the fact that more relatively low-emission airlines and less emission-intensive routes were flown.

  20. The low CO2 emission figure results from an organ­i­sa­tional change

  21. In 2013 different emission factors were used. This is due to changes in the offsetting of green energy at Deutsche Bahn.

  22. In 2012 we switched to FSC® paper for all promo­tional materials. Changes in the purchasing system­atics made it possible to record additional adver­tising material.
  23. In 2014, the survey method was changed so that more paper consumption such as transport materials are reported. Changes in the purchasing system­atics enabled additional adver­tising material and tools to be recorded. It should be noted that the annual figures are not strictly compa­rable because paper consumption varies greatly each year due to the time of the order and duration of storage.

  24. Recycled paper accounted for 46.7% and FSC® paper for 19.9% of paper consumption.

  25. The increase is due to retrofitting of Tchibo shops and construction at a warehouse.

  26. The higher water consumption is due to the hot summer and the greater number of employees.

  27. Approx­i­mately 1,500 m3 of water was lost in Gallin due to leaks in the fresh-water pipeline. This resulted in higher overall water consumption.

  28. Lower number of employees due to an organ­i­sa­tional change

  29. At the reporting date on 28 Feb 2015, 95,6% of employees who were re-integrated after the end of their parental leave in 2013 were still employed at Tchibo