Improvement – for greater environmental compatibility
We are striving to resolutely reduce paper and cardboard while simultaneously increasing the share of recycled, environmentally compatible grades – in line with our guiding principle of “Certified before non-certified materials”.
On the rise: recycled materials and FSC®-certified materials
We are continuously saving paper and cardboard and increasing the proportion of recycled and FSC®-certified paper it contains. Since 2013, we have exclusively used FSC®-certified cardboard boxes – both for the delivery of products ordered online and for logistics packaging. The packaging in our supply chain is either recycled or FSC®-certified, and the packages in which orders are shipped to end customers consist of 100% FSC®-certified cardboard. We are using more and more FSC®-certified materials in the packaging of our consumer goods. All plastic elements used in packaging are marked as such and should be disposed of through household recycling.
We are also reducing the use of paper in our office and customer communications, and focusing on environmental compatibility. For instance, we use paper that is Blue Angel (recycled paper) or FSC®-certified or has been awarded the EU Ecolabel. Since 2012 we have printed our magazines and catalogues in Germany, Austria and Switzerland exclusively on FSC®-certified paper. The international business units in the Czech Republic and Slovakia followed in 2013, and Turkey, Poland and Hungary in 2014.
In 2016 we expanded our goal of converting 30% of consumer goods packaging to FSC®-certified cardboard, and now striving to increase the share of sustainable sales packaging by 30% overall.