Resource efficiency: responsible packaging

A respon­sible treatment of natural resources is an objective that shapes our actions and encourages us to ensure that not only our products, but also their packaging, transport and any assistive devices, as well as cardboard packaging meet sustain­ability criteria. To this end, we conducted a compre­hensive analysis of our packaging in 2015, and identified any need for optimi­sation. We used seven analysis criteria for evalu­ating the packaging we use – function, materi­ality, volume, risk potential, customer relevance, feasi­bility, and cost impli­ca­tions. We inves­ti­gated these, and used funnel analysis to determine the possi­bil­ities for optimising the different types of packaging, and which ones were best according to our require­ments. All these results were then considered in drawing up our 2015 Packaging Directive. We tightened the guide­lines especially for our Non Food packaging – with the clear objective of optimally combining environ­mental and functional require­ments without compro­mising quality.

So the idea is to harmonise functional aspects,e.g. protecting the product and providing infor­mation to consumers, with environ­mental objec­tives, such as waste-avoiding, resource-saving, environment-friendly design, fair and sustainable manufac­turing, and recycla­bility of materials. Accord­ingly, we now develop new packaging and adapt existing ones based on six guide­lines:

  1. Use as little packaging material as possible, and as much as necessary
  2. Reusable before disposable
  3. Recycled materials before virgin fibre
  4. Certified before non-certified materials
  5. Mono-materials before composites
  6. Create value-add through innovative design of the packaging

    a) Reusability

    b) use in a different context (innovative use and design of packaging)

Our guiding principles for resource conser­vation