Mobility: giving climate protection the right of way
Since 2013, we have pursued a long-term, company-wide fleet management strategy that continuously minimises CO₂ emissions. Clearly defined CO₂ emission limits apply for any vehicles to be newly purchased, for Germany as well as all our international business units. Thus, we give priority to the most energy- and resource-conserving models of vehicles with internal combustion engines, and increasingly to hybrid and electric vehicles. We also offer our executives incentives to use the eco-friendliest models in our fleet. Thanks to these measures, we able to reduce the average CO₂emissions of our company fleet year after year, from 120 g CO₂/km in 2013 to 113 g CO₂/km in 2016. In our Climate Protection Roadmap, we have set the goal of reducing the average CO₂ emissions of our company fleet to 95 g CO₂/km by 2020; this corresponds to the EU limits for manufacturers' fleets.
To reach this target quicker, we further evolved our fleet management strategy in 2015. Employees at our headquarters now have access to five electric cars in the fleet, and the warehouses and roasting plants also use electric vehicles. At our main administrative offices in Hamburg, three ‘green electricity’ charging stations were installed for electric and hybrid vehicles. We adjusted the incentive system for employees to encourage use of alternative drive systems. For instance, models have been graded according to their calculated emissions since then. Electricity-related emissions are 100% included in the total emissions, and vehicles with values below 100 g CO₂/km receive the highest subsidy. For employees with three or more children, we also offer bigger, family-friendly vehicles, for which slightly higher CO₂ limits apply.
As in the transport sector, we also give preference to eco-friendly alternatives in employee mobility – e.g. by covering half the cost of adiscounted commuter card (the ProfiCard) for Hamburger Hochbahn. We also pay for the full cost of a BahnCard (ticket for all-inclusive unlimited rail travel across Germany) for employees who frequently travel on business within Germany. In 2016, we increased the attractiveness of travelling by train with an auction for free first-class travel and encouraged people to cycle to work more by installing a mobile bike workshop at our administrative premises. If they really need to use a car, employees have the opportunity to switch to car-sharing offers: in 2016 we organised special events with the car2go and DriveNow providers, where Tchibo employees could register as members free of charge.
In 2016, our systematic, sustainability-oriented fleet strategy was awarded the German Environmental Aid (DUH) “Green Card for credible environmental awareness” for the fifth consecutive year.