SUSTAINABILITY REPORT
2016

Securing the company’s success with dedicated staff

Since the family-owned business wasfounded in 1949, people have been at the heart of Tchibo. Tchibo founder Max Herz firmly believed that motivated, well-qualified employees are the company’s most important asset. This conviction still forms the foundation of a corporate culture whose hallmarks are openness and dialogue. We have codified values such as trust, relia­bility, and open, honest inter­action in the Tchibo DNA.

We don’t just want to satisfy our customers – we want to inspire them. To achieve this, we need the expertise, passion and commitment of our employees. Each individual contributes to our company’s success. That is why our key concern is to recruit the best, retain them long-term, and keep rekin­dling their passion and perfor­mance. As a respon­sible employer, we offer our employees a varied working environment and attractive devel­opment oppor­tu­nities, and help them achieve a good work-life balance. In line with our appre­ciative and open corporate culture, we promote personal dialogue – across hierar­chical levels – and create a wide range of oppor­tu­nities for our employees to help shape the business.

Recruiting and retaining dedicated employees

We live in a dynamic, rapidly changing society, and as a globally inter­con­nected trading company must constantly develop, antic­ipate changes, and respond quickly. The demands on our employees are accord­ingly high. We challenge them and encourage them to keep rethinking things, try out new approaches, take the initiative, and shoulder respon­si­bility. Only if we work together can we ensure our success and deliver on our aspiration/promise/claim of inspiring our customers anew each day.

In view of demographic change and the shortage of skilled workers, one of Tchibo’s key concerns is to attract new and skilled employees to Tchibo. At the same time, we want to keep strength­ening the skills of our experi­enced employees and retain them at our company. Our in-house education and training measures are an important success factor.