Reducing to the essentials
How to optimise a product’s packaging while minimising the resources used? We always ask this question when we review our existing packages or develop new ones – because our aspiration is to continually reduce packaging materials. The idea is to identify and eliminate unnecessary elements or materials.
Cardboard packaging: reducing materials
With this in mind, we are also working on reducing our use of cardboard in logistics. Our Climate Protection Roadmap stipulates a 30 % reduction in paper and cardboard consumption for B2B and B2C deliveries, per sales unit, by 2020. Accordingly, we are cutting down on printed delivery documents and shifting to digital wherever possible. This is already being done in B2B delivery to Tchibo shops and in B2C delivery, unless customers specifically ask for printed documents.
In 2015, a student thesis on the optimal filling of Tchibo online order boxes resulted in a materials saving potential of up to 15 %. Since then, we have continually adapted the cardboard packaging to the results of the study, and have developed new box sizes on this basis.
One important innovation in this area is optimising the fill level for box sizes in the B2C sector, which we are currently investigating. This would make it possible to automatically adapt boxes to the product to be packaged so that superfluous materials can be avoided. Optimising box sizes for delivery saves both resources and CO₂ emissions.
In logistics, we are also planning to reduce the number of paper copies from four to three for the Eastern European Tchibo shops, and for administrative documents in Germany, Austria, Switzerland and the Czech Republic.
In our Non Food products, we were able to save packaging material through open packaging that only partially encloses the products.