Founded in 1949 by Max Herz, Tchibo has been synonymous with freshness and quality in the coffee market for more than 65 years. From what was originally a coffee mail-order service, an international company has developed that is now active in many more lines of business than just traditional coffee sales. Over the years, we have resolutely expanded our range and our distribution paths, and ensure diversity and quality worldwide with our well-established brands.
Tchibo is the roasted coffee market leader in Germany, Austria, Poland, Czech Republic and Hungary. The company combines its coffee expertise with a range of innovative consumer goods and services. In selling our products, we use a sophisticated multichannel distribution system with our own branded shops, a nationwide presence in retail, and a strong online business. In 2014, we generated revenues of € 3.4 billion in our markets with around 12,500 employees.
Our core sales markets are Germany, Austria and Switzerland. The markets in East and Southeast Europe are an important growth driver. Tchibo has operated its own Shops in Hungary, Czech Republic and Slovakia since 1991. This was followed by its entry into the Polish market in 1992 and the Russian market in 1994. In 2001, Tchibo opened a sales office in Romania. Tchibo has also been expanding its footprint in the Turkish market since 2006.
Lines of business
Since its very beginnings, Tchibo has represented the highest in coffee quality and unparalleled coffee enjoyment. Customers have always associated the brand with extraordinary coffee expertise and give us their trust.
Our range structure has evolved considerably over the years. As long ago as the early 1970s, Tchibo began expanding its offer, first by adding a few select consumer goods items. Today, we present a total of approx. 3,000 products to our customers in weekly-changing ranges under the heading ‘Find it only at Tchibo’. Since 2014, some 300 of our most popular items are permanently available in the ‘Favourites’ section of our online shop. Beyond this, we serve select coffee specialties and snacks to our customers in more than 500 of our approx. 700 Tchibo Shops all over Germany.
Over the years, we’ve also made a name for ourselves as a vendor and agency for travel, services and mobile communications. All three have become an integral part of our business model.